Ambivalente Einstellungen
Universität Tübingen
Psychologisches Institut
Abteilung für Sozial- und Persönlichkeitspsychologie
Friedrichstraße 21
D-72072 Tübingen
Tel: 07071-2978345
Fax: 07071-360553
Personae:
Bewilligungsempfänger:
PD Dr. Klaus Jonas(Klaus.Jonas@uni-tuebingen.de)
Prof. Dr. Michael Diehl(michael.diehl@uni-tuebingen.de)
Mitarbeiter im Projekt:
Dipl.-Psych. Philip Brömer(philip.broemer@uni-tuebingen.de)
Abstract:
Effects of Attitudinal Ambivalence
on Information Processing and Attitude-Intention Consistency (1997)
Journal of Experimental Social Psychology, 33, 190-210
Klaus Jonas, Michael Diehl, and Philip Brömer
We hypothesize that, when encountering a new or unfamiliar attitude
object that has both positive and negative attributes, such evaluatively
inconsistentinformation leads to attitudinal ambivalence, that
is, a coexistence of positive and negative evaluation of the particular
object. By drawing upon the heuristic-systematic model (Chaiken,
Liberman, & Eagly, 1989), we predict that (a) ambivalence decreases
the individual's confidence in his or her own attitude toward
behaviors involving the object; (b) the decreased confidence evokes
systematic processing of relevant information; and (c) systematic
processing increases consistency between ambivalent attitudes
and pertinent behavioral intentions. To test these hypotheses,
ambivalence was manipulated in two experiments by providing participants
with either evaluatively inconsistent or consistent information
about fictional shampoos.
As predicted, in both experiments more consistency between the
attitude toward buying the shampoo and the behavioral intention
was obtained in the ambivalent condition than in the nonambivalent
condition. Experiment 2 also provided data confirming the postulated
mediating processes.
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Letzte Änderung: 3.6.97, ulf.reips@uni-tuebingen.de(ulf.reips@uni-tuebingen.de)